Brand Building
Total 28 brands in ‘blockbuster’ status
In last 5 years, 12 ‘blockbuster’ brands
CME leadership with one CME a week
One CRM activity a day
15 days medical and two days selling skills training
Analytical Tools
Primary Market Research
Dynamic Disease Modelling
Brand Launch Plan
Annual Marketing Plan
Regulatory Servcies
Plant inspections
Product registration
Laboratory tests if required
Product retention
Dossier review
Submission to PPB
Pharmacovigilance and ADR reporting to the Principal
Distribution Services
Importing & clearing
Warehousing
Strong room for narcotic / controlled drugs
Cold chain storage and supply within Kenya
Insurance
Distribution through-out Kenya
Professional Services
Debt collection
Cabins with amenities for managers and the medical reps
